The Search for the Perfect Lip is Over… If You Can Find It

6 Nov

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I’m pretty sure that when we flipped though the new J Crew catalogue this last summer, it wasn’t the cool but preppy styling and the wearable rainbow of colours that caught our eye. It was the bright lippie that all the models were wearing.

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There was such an overwhelming response that it was finally launched. Of course it was concocted by the “Lipstick Queen” herself, Poppy King.

“A veteran of the beauty industry, King has become a resource for all things pout-enhancing since launching her mouth-centric product range, Lipstick Queen, in 2006. But experience aside, this particular shade of papaya stumped her. “It was one of the most labor-intensive shades I’ve ever done,” she admits. “Initially I did it as a red base and put orange in it. But it just wasn’t coming out the way I wanted it. So I flipped it, doing an orange and putting a little red into it.” The result is a highly wearable version of the catalog mainstay that’s slightly sheer—”I wanted the natural lip color to show through underneath so it’s not garish,” King says—with a touch of shimmer to provide dimension. “It’s like a really chic tinted lip balm and it suits every single person, like a mood ring!” She’s not kidding. The color is so universally flattering, it sold out almost instantly when it was quietly released on J.Crew’s Web site. But a new shipment is a-coming—as are other collaborative efforts from King. September will see the debut of her four-color lipstick range for Kate Spade, and “The Magic of Lipsticks” collection inspired by Bakelite jewelry that she created for Boots No. 7 hits Target stores in November.” – style.com

Yes, it’s sold out and backordered till January 2012.

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